INDEPENDENT MINDS. ORGANIC GROWTH.
A LITTLE DIFFERENT. A LOT MORE HUMAN.Organic growth for consumer apps and brands. Built around creators, culture and real customer insight.
Partiful↗Good company
we've kept.
BRANDS THAT HAVE TRUSTED US
01 / SELECTED WORK
From getting the party started to becoming part of everyday culture. A look at the brands — and the growth stories — behind the work.
SCROLL TO FOLLOW THE STORIES ↓
THE INVITE IS JUST THE BEGINNING.Turning social attention into a reason to get together.
THE IMPACTOne viral video doubled weekly downloads. Event invites doubled, too.
See the original San Duck site ↗Building cultural relevance beyond the next drop.
THE IMPACT10× sales in one year.
See the original San Duck site ↗
CULTURAL INSTINCT. INTERNATIONAL AMBITION.David led international growth at BeReal, helping scale the app to 70M+ users through local culture, content and community.
02 / WHAT WE DO
We help ambitious brands turn attention into growth through creator-led content, cultural insight and constant experimentation.
Organic social strategy rooted in your audience. Positioning, content formats and market-specific ideas that belong on the feed.
Creator programs built for authentic, platform-native content. From finding the right voices to briefs, collaboration and a repeatable production rhythm.
Test content, listen to real customers and feed what you learn back into the product. More useful signals. Better next moves.
Small team energy.
Big-picture thinking.
03 / FOUNDER-LED, ALWAYS
San Duck was founded by David Aliagas, who led international growth at BeReal and helped scale the app to 70M+ users.
His experience connects social storytelling, local culture and the hard work of building a community. San Duck brings that hands-on perspective to consumer apps and brands ready for their next chapter.
04 / HOW WE GET THERE
A simple working rhythm. A close relationship with your team. A clear reason behind every experiment.
Understand the product, the people and the growth problem worth solving.
Develop native creative ideas with creators, then put them in front of real audiences.
Read the response, share the insight and build on what moves the business.
A FEW GOOD QUESTIONS
Ambitious consumer apps, startups and brands that want organic growth to be part of the business. The best starting point is a product people can genuinely care about, and a team ready to test and learn.
Our focus is organic strategy and creator programs built around platform-native content, rather than buying celebrity reach. The creative should give people a real reason to watch, try and share.
We agree the business question first. Depending on the product, that might mean downloads, activation, invites, sales or useful customer feedback. We look beyond views and keep the limits of attribution clear.
Email David with your product, who it's for and the growth challenge you're working on. We'll discuss fit, priorities and a scope that makes sense before any work begins.
david@sanduck.co ↗GOT SOMETHING GOOD?
Tell us what you're building.
We'll take it from there.